Tuesday, 15 May 2012

case study write up


I'm looking at a poster for the film  Kidulthood. It has the feeling of an action/thriller film. It seems to have essence of  uk film. the title is a play on words which is young adults and in stead of adulthood its Kidulthood, which is what the life of a london young adults life is like. The title is a great description of the film because that is exactly what it is all about. It sums up what the film is about in one word. The film is about what life is about in london as a young adult in an average week. Its around a 2 groups, a group of 3 guys and another about 2 girls, and the film about one week in thier shoes, when the go to school and when they go out.
The over arching themes would be be youths wearing hoods and breaking the law, drugs and alcohol would be another because its a big part of the film, and bullying is another big part in the film
There are links to similar work, like skank, bullet boy, sket, anuvahood and  human traffic. The drinking, doing drugs and partying are all inspired by human traffic and the violence of gritty ness is inspired by the other UK film(skank, bullet boy and sket). There is also a little comedy which anuvahood inspired mainly.
there isn't much of a narrotive to the film but there is the key factor that you only live once so do as much as you can while you before your time is up cause you never know whats around the corner. Th work does follow the conventions of a movie poster such as, have a tagline,  talent, credits and release date. It keeps with all the other themes of movie posters.
The colour pallette for the poster would be dark gloomy colours such as greys and blacks. The colour that dominates is black, the texture/feeling of the poster is nitty gritty and gloomy.  Space and depth has not been represented in this poster.
The work does hold together throughtout well with the theme of rebellion. The artist/designer chose these colour and background because it was best suited for what was needed to be represented. It is controlled as you can see. There is no evidence of it being handrawn. It has been designed and not just left to chance.
The process techniques used were photoshop. It started from being pictures which were put in to photoshop to add them together and to finish all the development stages such as rendeering colours and making it look flawless and to add the key factors of a movie poster like the credits and taglines. The designer must have a great understanding of using photoshop so it can be produced without any legal issues or copyright so everything looks professional. There are some key feature that give away that some bits have been photoshoped.
The distintive feature of the poster are the young adults and the images used for the work. Ithink that colour schemes was well though out and the images portray the right message the first thing that caught my attention was the young adults because they looked around my age so i found that appealing. The poster make me want to see the film. It also appeals to me because its made with the majority of the actors are young adults and a week in thier shoes.

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